Time of Reflection – Week One

This blog is part of a four week series for my Professional Master of Education class on self-regulated learning. The project is to pick a long-term goal (distal) and break it down into short-term goals (proximal). For my goal I selected the following:

My goal is to begin the process of developing my teaching manual; a series of tips, tools and case studies for my future students. By the end of this course, I plan on having one fully developed case study, a one-pager on communication tips, and a chapter on networking. 

Proximal goals for week one: Review inspirational documents for my manual and reach out to my professor for guidance.

As I glanced through the pages of my 400+ marketing manual, I became a bit daunted with the task of starting my own. The pages are absolutely filled with wisdom. From nine different case students to marketing and sales readings, and marketing foundations, I had a moment of questioning if this was the right goal after all.

However, I thought back to last semester and the joy I had in that marketing class. The drive I experienced. That feeling of accomplishment when my team worked so well together, and it sparked a new level of excitement in this project. Not just as a class project, but a project that is going to assist me in my future teaching endeavours.

I sent a short email to my previous professor (John-Kurt Pliniussen) who was incredibly quick to respond – from Florida at that. He suggested we have a call to discuss my goals and intentions with the project. He listened as I told him about the project and provided me with a ton of information on where to begin. We discussed the purpose and goal of case study learning, and broke it down into a few categories to get me started:

  1. Length: Be realistic. It’s students we are dealing with and they want to enjoy the case study process. Don’t make this a 20 page case study.
  2. There are three types of case study: Fictional (you can completely make it up) and non-fictional. However, within the non-fictional category you have two options; research secondary sources (or use personal experiences) or reach out to businesses that might be interested in sharing their story for the purpose of a case study.
  3. Make it interesting: You want to select interesting topics and things that are more gender neutral. You can’t go wrong with things like music, fashion, sports or restaurants.
  4. Lastly, pick the end goal: Why are you writing a case study? What is the end product? Will it be full of financial information? Or is this case study purely to develop a marketing plan for a company?

The best advice of all that JP provided me with was to just start writing. If you select a story and start writing, something good is bound to come out of it. It will start to unfold as it takes shape.

So… here we go. Starting today I’ve decided to write a non-fictional case study on my experience of working with the Belleville Bulls Hockey Club, which was a part of the Ontario Hockey League. The focus will be on communications – how to maintain a connection to the community. It will be full of fun twists and turns (low budgets and an owner that people aren’t a fan of), and I’m sure it will be a fun experience writing it. Luckily JP has also agreed to stick with me as a mentor during the process, and has graciously agreed to provide feedback on the rough draft.

Things are off to a great start – so, writing here I come!


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